Speed is the moat.Not the product.
Application-layer AI has no moat. That is not news, but we act on it.
How we build our portfolioWe repeat three steps every week.
Build it.
Every company or feature begins with a real problem of our customers: Mittelstand sales and service teams. We always build with operators who know the context, based on a shared foundation. This ensures the first version reaches a customer in weeks.
Win them.
Mittelstand sales runs on trust and long relationships. We earn it in person, one conversation at a time, and let the people we work with shape what we build.
Ship at lightspeed.
We release every week, straight into the daily work of real teams. Each new generation of models makes our products better within days. Every company and product we start or acquire learns from the ecosystem around it and makes it stronger.
Our portfolioOne customer, many products, and each makes the others stronger.
Our companies and products form one ecosystem. They share customers, distribution and infrastructure, so each one makes the others stronger and each new one starts where the last one got to.
Closer
The AI sales assistant for field sales in the Mittelstand. Its voice interface and agents help reps to gather more data and get work done while in the car.
- Adoption in field sales
- 100 %
- Adoption in field sales
- after 6 weeks
- Less follow-up work
- Up to 1 h
- Less follow-up work
- per rep, per day
- More meetings
- +6
- More meetings
- per rep, per week
Company 02
Field service AI + training
In build
Announced when it ships to customers.
Company 03
AI-agent platform for internal sales
In build
Announced when it ships to customers.
Mittelstand sales teams
Closer
AI sales assistant
Company 02
Field service AI + training
Company 03
AI-agent platform
Next
Built or bought
Shared: customers · distribution · infrastructure · learnings
Every company and product we add plugs into the same foundation and makes the others stronger.
The next five yearsWe build and we buy. Every addition makes the ecosystem stronger.
Build
We start new companies wherever Mittelstand sales still runs on paper, phone calls and memory, and give each one everything the ecosystem has already learned.
Buy
Many SaaS startups from before this wave are running out of time. Their products are being overtaken, but their customers still need what they were promised. We buy these companies, plug their customers and products into the ecosystem and grow faster than building alone would allow.
In 2011, Marc Andreessen wrote that software is eating the world. Now AI is eating software, and here we are.